AESTHETICA MARKETING

CRYSTAL CLEAR MARKETING FOR THE BEAUTY INDUSTRY

WE RISE BY LIFTING OTHERS

Imagine your aesthetic clinic or beauty business thriving, with a steady stream of ideal clients and a reputation that sparkles brighter than your most dazzling treatments. That’s the power of marketing tailored specifically for the beauty industry – and it’s exactly what we’re here to help you achieve.

We speak your language – whether it’s dermal fillers or social media filters. Our team is dedicated to transforming how digital marketing works in the beauty and aesthetics industry. We’re not about complex jargon or one-size-fits-all strategies. Instead, we offer clear, practical marketing solutions tailored to your specific needs, from SEO for aesthetics to Software developed for beauty businesses.

From captivating social media Ad strategies to websites that wow, we’ll create a marketing approach that’s as unique as your signature treatments. Together, we’ll take your business to new heights, turning your passion into even greater success.

OUR DIGITAL SERVICES

OUR DIGITAL SERVICES

DIGITAL HEALTH CHECK

DIGITAL HEALTH CHECK

WEBSITE & DIGITAL PRESENCE AUDIT. Get a Clear Picture of Your Aesthetic Clinic's Online Health. Our Website & Digital Presence Audit gives your aesthetic business's online presence a thorough check-up. We assess everything from your website performance to your social media impact, providing clear, actionable insights without the confusing jargon. Whether you're new to digital marketing or looking to refine your strategy, we'll show you where you're shining online and where you need a digital touch-up. Our comprehensive audit covers website performance, search engine rankings, social media presence, and user experience. The result? A clear roadmap to online success, explained in simple terms you can understand and implement. Ready to make your aesthetic clinic's online presence as glowing as your clients' skin? Let's get started with a Website & Digital Presence Audit from Aesthetica Marketing.

OUR DIGITAL SERVICES

OUR DIGITAL SERVICES

DIGITAL HEALTH CHECK

DIGITAL HEALTH CHECK

Get a Clear Picture of Your Aesthetic Clinic's Online Health Comprehensive Audit Assess your digital presence Identify strengths and areas for improvement Tailored for Medspas and skincare clinics What We Examine Website performance Social media presence Online booking system User-friendliness Our Approach Straightforward, practical insights No pushy sales tactics Clear, jargon-free explanations Actionable Results Improve search engine rankings Enhance online customer experience Boost your digital strategy Let's get started with a Website & Digital Presence Audit from Aesthetica Marketing.

WHAT SETS US APART?

EXPERIENCE

EXPERIENCE

We bring a fresh approach to marketing your aesthetic or beauty business. With over 20 years of experience in both marketing and the beauty industry, we've walked in your shoes. From managing high-end salons to leading marketing campaigns, we've gained unique insights into what works. This journey led us to create a marketing approach tailored specifically for the aesthetic world. We combine our marketing expertise with a genuine passion for beauty, offering you strategies that truly resonate with your discerning clientele. We're not just another agency - we're your partners in elevating your brand in this competitive industry.

JARGON FREE

JARGON FREE

We believe in keeping things simple and clear, even in an industry known for its complexity. That's why we've made it our mission to translate marketing jargon into language you can easily understand and act upon. Our approach involves regular check-ins to ensure we're always aligned with your vision. We deliver tangible, measurable results that reflect the premium nature of your services. From comprehensive strategies to the finest campaign details, we keep you informed every step of the way. With us, you'll always know exactly where your marketing stands and where it's headed, making the entire process as smooth as the services you offer your clients.

EMPOWERING

EMPOWERING

We understand that your business is more than just treatments and appointments. It's years of perfecting your techniques, building meaningful client relationships, and creating a brand that truly represents you. That's why we see ourselves as more than just a marketing service – we're an extension of your team, invested in your success. Our deep understanding of the aesthetics industry allows us to offer support that goes beyond traditional marketing. We're here to empower your vision, complement your expertise, and help your business thrive in a competitive market. Together, we'll create marketing strategies that not only attract clients but also reflect the quality and care you put into every aspect of your work.

EXPERIENCE

EXPERIENCE

We bring a fresh approach to marketing your aesthetic or beauty business. With over 20 years of experience in both marketing and the beauty industry, we've walked in your shoes. From managing high-end salons to leading marketing campaigns, we've gained unique insights into what works. This journey led us to create a marketing approach tailored specifically for the aesthetic world. We combine our marketing expertise with a genuine passion for beauty, offering you strategies that truly resonate with your discerning clientele. We're not just another agency - we're your partners in elevating your brand in this competitive industry.

JARGON FREE

JARGON FREE

We believe in keeping things simple and clear, even in an industry known for its complexity. That's why we've made it our mission to translate marketing jargon into language you can easily understand and act upon. Our approach involves regular check-ins to ensure we're always aligned with your vision. We deliver tangible, measurable results that reflect the premium nature of your services. From comprehensive strategies to the finest campaign details, we keep you informed every step of the way. With us, you'll always know exactly where your marketing stands and where it's headed, making the entire process as smooth as the services you offer your clients.

EMPOWERING

EMPOWERING

We understand that your business is more than just treatments and appointments. It's years of perfecting your techniques, building meaningful client relationships, and creating a brand that truly represents you. That's why we see ourselves as more than just a marketing service – we're an extension of your team, invested in your success. Our deep understanding of the aesthetics industry allows us to offer support that goes beyond traditional marketing. We're here to empower your vision, complement your expertise, and help your business thrive in a competitive market. Together, we'll create marketing strategies that not only attract clients but also reflect the quality and care you put into every aspect of your work.

“SAY HELLO

TO GLOW”

OUR SUCCESS STORIES

SPMU Clinic - US

SPMU Clinic - US

As a small business owner, I am thrilled with the results from Aesthetica Marketing. In just a few short months my clinic is already in first page rankings. The Medspa industry is flooded and therefore highly competitive. The work they have done to my website has given me the advantage that I needed.

Hair Studio - UK Wide

Hair Studio - UK Wide

We are so happy with the excellent results we are getting. It’s all due to the hard work and dedication from Aesthetica.

Hair & Beauty Salon - UK

Hair & Beauty Salon - UK

We have been in business for 10 years and have been working with Aesthetica for just 6 months. Since they took over our website, optimization and social media marketing our Incoming phone calls have doubled.

Med Spa - US

Med Spa - US

I have wasted thousands of my hard earned dollars on other marketing companies with little to no results. And since I’m not an expert is was very hard for me to navigate who to trust. I’m so happy to finally be in the care of an honest marketing team and have the business coming in!

Med Spa - US

Med Spa - US

We are now ranked on the top of most search engines pages related to our business. They are always quick to respond to our questions and have gone above and beyond excellent service and care. Wish I could give them a 10 star review.

Medical Cosmetic Clinic - UK

Medical Cosmetic Clinic - UK

Slide Sameena Hameed 1 review • 0 photos starstarstarstarstar 2 weeks ago New I would thoroughly recommend Aesthetica marketing to anyone looking to boost their business. Highly professional, they are excellent in the way they manage everything from start to finish. The attention to detail and knowledge of such a competitive market is amazing. I’m extremely impressed by the dedication and standard of work produced.

EXPERT ANSWERS AT YOUR FINGER TIPS

Welcome to our FAQ section, where we believe in keeping things crystal clear (just like your clinic’s results!). We’ve gathered the most common questions our aesthetic and beauty partners ask about digital marketing, and answered them without the confusing tech-talk.

Why? Because we believe transparency is just as important in marketing as it is in your client consultations. Just as you guide your clients through their treatment journey, we want to guide you through understanding exactly how we can transform your clinic’s digital presence.

These FAQs are designed to give you a genuine peek behind the curtain of what it’s like to work with us. We’re not just another marketing agency – we become an extension of your team, celebrating your wins and growing alongside you. We know that choosing a marketing partner is a big decision, and we want you to feel completely confident that we’re the right fit for your business.

Can’t find what you’re looking for? We’re always happy to chat! Because at the end of the day, great partnerships start with great conversations.

YOUR QUESTIONS ANSWERED

At Aesthetica Marketing, we’re all about digital beauty! Based in Edinburgh, we’ve immersed ourselves in the UK’s vibrant online beauty scene. Our team stays on top of the latest digital trends, from Facebook ad strategies to e-commerce innovations for skincare and cosmetics. We understand the unique online challenges faced by salons, spas, and clinics across Scotland and beyond. This deep industry knowledge allows us to create digital marketing strategies that truly connect with beauty enthusiasts and potential clients in the digital space.

In the crowded digital beauty markets of Edinburgh, London, and beyond, standing out is crucial. We focus on creating a strong online presence that highlights your unique selling points. This might include developing a stunning website that showcases your expertise in advanced skincare treatments or creating Facebook ad campaigns that capture your salon’s unique atmosphere. We use a mix of locally-targeted SEO and engaging Facebook ads to showcase what makes your business special. For our Scottish clients, we emphasize the local touch in the digital space, while for our wider UK clients, we focus on your distinctive offerings in the national beauty landscape.

We offer a focused suite of digital marketing services tailored for the beauty industry:

  • Facebook ads to target your ideal clients with precision
  • Comprehensive digital audits to optimize your online presence
  • Website development, including custom templates and website ‘glow-ups’
  • E-commerce platform support to boost your online product sales
  • Local SEO to help your Edinburgh salon or UK-wide clinic stand out in search results

Whether you’re a boutique Hair Salon in Leith or a high-end aesthetic clinic in London, our digital solutions are designed to make you shine online!

Every beauty business is unique, and our digital strategies reflect that. For a high-end aesthetic clinic in Edinburgh, we might focus on showcasing expertise and luxury through a sophisticated website and premium Facebook ad campaigns. For a friendly, local hair salon, we could emphasize community involvement in the digital space and create more casual, trendy Facebook ads. We understand that an e-commerce site for a UK-wide skincare brand will have different needs than a local beauty school in Cardiff. Our tailored approach ensures that whether you’re in Scotland or elsewhere in the UK, your digital marketing strategy aligns perfectly with your business type, target audience, and online goals.

We’re as passionate about digital marketing as you are about your business! Our team regularly participates in online industry events, from virtual Edinburgh tech meetups to international digital marketing conferences. We’re always analysing the latest data trends and algorithm updates. This allows us to bring fresh, innovative ideas to your digital strategy, ensuring your beauty business stays ahead of the curve in the fast-paced online world.

We’re all about tangible online results! We use a variety of digital metrics tailored to your specific goals. This might include tracking increases in website traffic, monitoring online booking rates, measuring engagement on Facebook ads, or analysing the ROI of digital advertising campaigns. We provide regular, easy-to-understand reports so you can see exactly how our digital efforts are boosting your business. Our 5-star Google rating is a testament to the online success we’ve achieved for our clients!

Our digital approach focuses on both attracting new clients online and keeping your existing ones coming back. We use targeted local SEO to ensure your Edinburgh salon or UK clinic appears in relevant online searches. Our Facebook ad campaigns are designed to drive bookings, while our website solutions make the booking process smooth and easy. We can also help implement and promote digital loyalty programs that encourage repeat visits. One of our US-based clients saw a 30% increase in online bookings within three months of implementing our digital strategies!

Absolutely! Facebook advertising is one of our specialties. We create highly targeted ad campaigns that reach your ideal clients, whether they’re in Edinburgh, across the UK, & in the US. Our approach includes:

  • Detailed audience targeting based on interests, behaviours, and demographics
  • Eye-catching ad creatives that showcase your beauty services or products
  • A/B testing to optimize ad performance
  • Retargeting campaigns to re-engage potential clients who’ve shown interest.

We believe your digital brand should be as beautiful as the transformations you create for your clients! We start by understanding your unique vision, values, and target audience. Whether you’re a chic brow bar in central Edinburgh or a state-of-the-art aesthetic clinic serving clients across the UK, we ensure all elements of your online presence – from your website design to your Facebook ad aesthetics – align with your brand identity. We create a consistent digital look and feel that reflects your professionalism and appeals to your ideal clients, whether they’re in Scotland, wider UK, or even internationally.

Absolutely! Facebook advertising is one of our specialties. We create highly targeted ad campaigns that reach your ideal clients, whether they’re in Edinburgh, across the UK, & in the US. Our approach includes:

  • Detailed audience targeting based on interests, behaviours, and demographics
  • Eye-catching ad creatives that showcase your beauty services or products
  • A/B testing to optimize ad performance
  • Retargeting campaigns to re-engage potential clients who’ve shown interest.

DIGITAL HEALTH CHECK

It’s a comprehensive check-up of your aesthetic clinic’s online health, covering everything from your website performance to social media presence. Think of it as a digital facial for your business!

It gives you a clear picture of your online strengths and areas for improvement, helping you attract more clients and stand out in the digital world. It’s like having a roadmap to online success!

We look at your website performance, search engine rankings, social media presence, online booking system, and overall user experience. It’s a head-to-toe examination of your digital self!

Not at all! We explain everything in clear, simple terms – just like you do with your clients. No confusing jargon, just practical insights you can use.

Typically, we complete the audit within 1-2 weeks, depending on the size of your online presence. We’ll keep you updated throughout the process.

You’ll get a comprehensive report with actionable recommendations, all explained in easy-to-understand language. It’s your personalized guide to online success!

Absolutely! Whether you’re just starting out or you’ve been in business for years, our audit will provide valuable insights to improve your online presence.

We recommend an audit annually or whenever you make significant changes to your business. It’s like giving your online presence an annual check-up!

While the audit itself doesn’t change your rankings, it provides targeted recommendations to boost your SEO performance. Think of it as a treatment plan for your online visibility!

Our audit is tailored specifically to aesthetic businesses and provides in-depth, personalized insights. It’s the difference between a quick glance and a thorough examination!

FACEBOOK & INSTAGRAM ADS

These platforms are goldmines for reaching potential clients. With billions of active users, Facebook and Instagram offer unparalleled opportunities to showcase your treatments and attract your ideal clients.

We create a laser-focused targeting strategy based on demographics, interests, and behaviors relevant to aesthetic treatments. Your ads will appear in front of people most likely to book your services.

It varies, but we’ve seen great success with before-and-after photos, video tutorials of treatments, and special offer announcements. We’ll test different formats to find what works best for your clinic.

While budgets can start from as little as £10/day, we recommend aesthetic clinics begin with £500-1000 per month to generate meaningful results. This allows for proper testing of different ad formats, audiences, and messages. As we identify what works best for your clinic, we can scale up investment based on your return on ad spend (ROAS). Many of our successful clients typically invest £1500-3000 monthly once they see consistent returns from their campaigns.

 

Yes, you can run ads across both platforms, but we recommend optimizing content for each one’s unique characteristics. While Instagram favors visually striking, square or vertical content with minimal text, Facebook allows for longer copy and different image dimensions. We’ll help adapt your ads to perform best on each platform while maintaining consistent branding. This approach typically delivers better engagement rates and lower cost per lead than using identical content across both platforms.

We track key metrics like reach, engagement, click-through rates, and conversions. More importantly, we focus on real business outcomes – new client bookings and revenue generated.

You’ll get weekly reports in plain English – no tech jargon, just clear insights. We’ll show you what’s working and how we’re optimizing your campaigns for even better results.

While some clients see results within days, building a strong presence typically takes a few months. We’ll set realistic expectations and work consistently to improve your results over time.

Our deep understanding of the aesthetic industry sets us apart. We combine social media expertise with beauty business know-how to create campaigns that truly resonate with your target audience.

Absolutely! We can create targeted campaigns for your existing clients, promoting new treatments or special offers to keep them coming back.

Previous
Next

E-COMMERCE

We enhance your site’s creative content, optimize its look and feel, and fine-tune its organization to make your products and services shine online.

We’ll guide you through the process, helping with content creation, visual design, and site structure to ensure your updated site perfectly represents your brand.

 Absolutely! We provide monthly SEO services to keep your site climbing those search rankings and staying ahead of the competition.

You bet! We offer Google, Facebook and Instagram ad services to showcase your products and drive traffic to your online store.

We’ve got you covered there too! Our Google Ads service can help put your products in front of potential customers right when they’re searching.

We blend our beauty industry expertise with compelling copywriting to create product descriptions that truly resonate with your audience.

Definitely! We’ll help structure your site logically, making it easy for customers to find and fall in love with your products.

We use industry-specific keywords, optimize product descriptions, and enhance site structure to boost your visibility in search results.

While we don’t offer photography services, we can advise on how to showcase your products in their best light and recommend professional photographers if needed.

We can help create compelling content for loyalty programs, exclusive online deals, and email marketing campaigns to keep your clients coming back.

SEO

SEO puts your business in the spotlight on Google, making it easier for potential clients to find you. It’s like having a prime location in the digital high street!

SEO is a gradual process, typically showing significant results in 3-6 months. Think of it as a long-term beauty treatment plan for your online presence!

We blend SEO expertise with deep knowledge of the aesthetic market. It’s like having a digital beauty expert who speaks fluent Google!

We might suggest some tweaks, but don’t worry – we’ll keep your site looking as fabulous as ever while boosting its search performance.

We’re always learning and adapting, just like you do with the latest beauty treatments. You focus on your clients; we’ll handle the ever-changing world of SEO.

Absolutely! We can optimize for specific treatments, helping you attract clients looking for exactly what you offer. It’s like creating a personalized treatment plan, but for your website!

We track key metrics like search rankings, website traffic, and enquiries. We’ll keep you updated with easy-to-understand reports – no tech jargon, we promise!

Fresh content helps, but we can also optimize your existing pages. We’ll find the perfect balance to keep Google and your potential clients engaged.

SEO complements your other marketing beautifully. Think of it as the primer that makes all your other efforts more effective!

SEO is an ongoing journey, much like skincare. We’ll continually nurture your online presence to keep it healthy and glowing in search results.

WEBSITES

Just like skincare, your online presence needs regular updates to stay fresh and effective. A website makeover ensures you’re putting your best face forward in the digital world!

Website Enhancements are like a rejuvenating facial for your existing site, ADDING CONTENT, IMAGES & PAGES ETC while a Full Makeover is a complete transformation. USUALLY REQUIRING A BRAND NEW WEBSITE. Both will have you turning heads online!

Timing varies, but typically, enhancements can be done in a few weeks, while a full makeover might take 1-2 months. But don’t worry, beauty takes time, and the results are worth it!

Absolutely! We ensure your site looks fabulous on all devices. It’s like having the perfect outfit for every occasion!

A refreshed website, optimized for search engines and user experience, helps you stand out online. It’s your 24/7 brand ambassador, always ready to impress potential clients!

Of course! We’ll set you up with an easy-to-use system. Updating your site will be as simple as applying your favorite moisturizer!

You’ll get a beautiful, customizable site that grows with your business. After 48 monthly payments, it’s all yours – like investing in a timeless skincare routine!

It’s a totally unique design, tailored to your brand – like a personalized treatment plan for your online presence. Our creative partners will craft a one-of-a-kind site just for you.

Absolutely! We can create search engine-rich content that showcases your expertise and helps boost your visibility on Google. It’s like giving your website a powerful beauty boost!

We’ll chat about your goals, budget, and timeline to find the perfect fit. Think of it as a consultation for your website’s transformative journey!

LET'S CHAT...

Aesthetica Marketing
5 South Charlotte Street, Edinburgh EH2 4AN, United Kingdom