1. Introduction

Welcome to Aesthetica Marketing! These Terms and Conditions (“Terms”) govern your use of our website, products, and services, which include Digital Health Checks, Facebook & Instagram Ads, E-Commerce, SEO, Websites, and Salon Software. By accessing our website or engaging with our services, you agree to comply with these Terms.

Aesthetica Marketing is a UK-based marketing agency specializing in digital solutions for aesthetic and beauty businesses. We are located at:

Aesthetica Marketing

5 S Charlotte St

Edinburgh EH2 4AN

United Kingdom

For any inquiries, you can reach us at:

Phone: 07588 378031

Email: [email protected]

Please read these Terms carefully before using our services. If you do not agree with any part of these Terms, you must not use our website or services.

2. Services Provided

At Aesthetica Marketing, we offer a range of digital services designed to enhance and support aesthetic businesses. Our offerings cover various aspects of digital marketing and online presence, ensuring our clients can effectively reach their target audience and grow their business. Below is an overview of the services we provide, with more detailed descriptions available on the relevant pages of our website:

Digital Health Check

Our Digital Health Check provides a comprehensive assessment of your aesthetic business’s online presence, including website performance, social media reach, search engine rankings, and user experience. This service delivers clear, actionable insights to help you optimize your digital strategy and improve your overall online performance.

Facebook & Instagram Ads

We offer Facebook and Instagram Ad services tailored specifically to the aesthetic industry. Our team creates and manages targeted ad campaigns designed to convert social media followers into loyal clients. Through data-driven optimization, we ensure your ads reach the right audience and drive measurable results for your business.

E-Commerce

Our E-Commerce services are designed to elevate your online store’s design, functionality, and visibility. We help you create or enhance an e-commerce platform that reflects your brand’s quality and helps you connect with more customers. With ongoing SEO, Google Ads, and social media advertising, we ensure your store attracts consistent traffic and sales.

SEO (Search Engine Optimization)

Our SEO strategies are designed to increase your visibility in search engine results, helping potential clients find your services more easily. By understanding your target market’s search behaviors and optimizing your website’s content and structure, we help drive organic traffic to your site, leading to more bookings and client engagement.

Websites

Whether you’re looking to refresh your current website or create an entirely new one, Aesthetica Marketing can help. Our website services range from enhancing existing sites with SEO-friendly content to building bespoke, fully customized websites. We focus on user experience and design to ensure your website converts visitors into clients.

Salon Software (Aesthetica Connect)

Aesthetica Connect is our salon software designed specifically for aesthetic businesses. This all-in-one solution streamlines client management, marketing, and communication. Key features include a Unified Inbox for managing all client interactions and a suite of tools to enhance your clinic’s digital presence. Aesthetica Connect is powered by Go High Level, a robust American software platform that ensures top-tier data security and functionality.

For the Salon Software, powered by Go High Level, here’s an overview of the important points related to data security and functionality based on Go High Level’s public policies (further details can be found directly on their website):

• Data Security: Go High Level ensures industry-standard security measures, including SSL encryption for all data transfers, secure data storage, and compliance with international security standards. As a white-label provider of this software, we adhere to these same security protocols.
• Data Privacy: Go High Level is committed to protecting user privacy and complies with relevant data protection laws, including the GDPR. As a user of Aesthetica Connect, your data will be processed in line with these strict privacy regulations.
• Third-Party Integrations: Go High Level allows for multiple third-party integrations to enhance functionality. While using Aesthetica Connect, you may interact with external tools integrated within the software, all of which are secured under Go High Level’s privacy and security measures.
• Data Processing and International Transfers: Since Go High Level is based in the United States, some data processing may occur outside the UK. However, Go High Level complies with international data transfer laws, ensuring that all data is adequately protected, regardless of location.

3. User Obligations

By using the Aesthetica Marketing website and services, users agree to the following obligations:

Accurate Information

• You agree to provide accurate and up-to-date information when interacting with Aesthetica Marketing, whether it is for a service inquiry, signing a contract, or any other interaction. Failure to provide accurate information may result in delays or disruptions to the services provided.

Client Materials and Content

• If you provide any materials (e.g., images, logos, or text) to Aesthetica Marketing for use in delivering our services (such as Facebook Ads or website design), you confirm that you own or have the necessary permissions to use these materials. You also confirm that they do not infringe upon any third-party rights, including copyrights or trademarks.
• Any content provided for advertising, e-commerce platforms, or website development must comply with applicable advertising and content regulations, including but not limited to industry-specific guidelines (such as for aesthetic treatments).

Use of Salon Software

• When using Aesthetica Connect, you agree to abide by the terms and conditions set by Go High Level. This includes ensuring that any data you input into the software complies with all applicable laws, including data protection laws like GDPR. You are responsible for the security of your account login details and must ensure that only authorized individuals within your organization access the software.

Compliance with Applicable Laws

• As a user of our services, you are responsible for complying with all applicable laws and regulations related to your business. This includes, but is not limited to, advertising standards, data protection regulations, and any sector-specific rules governing your industry. Aesthetica Marketing is not responsible for ensuring that your business complies with any regulations that fall outside of the services we provide.

Prohibited Activities

• You agree not to misuse our website or services, including but not limited to:
  • Engaging in any illegal activity or using our services to support illegal activities.
  • Attempting to gain unauthorized access to our systems or any systems related to the services we provide.
  • Engaging in behavior that violates the terms of service of third-party platforms we utilize, such as Facebook, Instagram, or Google.
  • Using our services in any way that could damage our reputation or interfere with our ability to provide services to other clients.

Payment Responsibility

• You are responsible for ensuring timely payment for any services provided by Aesthetica Marketing, in accordance with the agreed-upon terms (see Pricing and Payment Terms in section 4). Failure to do so may result in a suspension or termination of services.

4. Pricing and Payment Terms

Aesthetica Marketing offers various pricing structures depending on the type of service provided. All payments for services are subject to VAT, and the following outlines our standard payment terms:

Recurring Monthly Payments

• SEO Services: SEO services are billed on a recurring monthly basis. Payments are due at the start of each billing cycle, and services will be provided continuously as long as payments are up to date.
• Pay-As-You-Go Websites: Websites built on a pay-as-you-go basis are also billed monthly, with services continuing as long as payments are received. If payments are missed, website services may be suspended until payment is made.

Bespoke Work

• For bespoke services, such as website content creation (referred to as “Glow-Up” services), payment is generally split into two installments:
  • 50% Deposit: A deposit of 50% of the total project cost is due before any work begins.
  • 50% Final Payment: The remaining 50% is due upon completion of the project. Final deliverables will not be provided until full payment is received.
• One-Off Payments: Some services, like our Digital Health Check (Website & Digital Presence Audit), are invoiced as a one-time payment upon completion of the service.

Software Subscription (Aesthetica Connect)

• Monthly Subscription: Our salon software, Aesthetica Connect, is billed on a recurring monthly basis via the Go High Level payment system. Payment is processed automatically each month, and the subscription can be canceled at any time.
• Non-Payment: If payment for the software subscription is not received, the system will automatically close the account, and access to the software and any related data will be suspended until payment is resumed.

Late or Missed Payments

• Failure to make payments as agreed may result in the suspension or termination of services. Aesthetica Marketing reserves the right to suspend access to any ongoing services, including websites, SEO, or software, until all outstanding payments are made.

VAT

• All prices listed or quoted by Aesthetica Marketing are exclusive of VAT. VAT will be added to the invoice in accordance with applicable UK law, and clients are responsible for paying the VAT in addition to the service price.

Payment Methods

• We accept various payment methods, including credit/debit cards and bank transfers. For software subscriptions, payment is managed through the Go High Level payment system, which handles automatic payments and cancellations.

5. Intellectual Property

At Aesthetica Marketing, we take the protection of intellectual property very seriously. The following outlines the ownership and usage rights related to the content, materials, and services we provide:

Ownership of Content

• All intellectual property rights, including but not limited to, trademarks, logos, designs, graphics, text, software, and content that we create for you as part of any service (including, but not limited to, websites, SEO, social media ads, and e-commerce content), remain the property of Aesthetica Marketing unless explicitly transferred in writing.
• Any materials provided by the client, such as logos, images, or copy, remain the property of the client, and the client grants Aesthetica Marketing a license to use these materials strictly for the purpose of delivering the agreed services.

License to Use

• Upon full payment for any bespoke service, Aesthetica Marketing grants the client a non-exclusive, non-transferable license to use the materials created for their business, such as websites, content, and digital assets. This license allows the client to use the content in accordance with the service agreed upon, but does not transfer ownership of the underlying intellectual property rights to the client unless otherwise stated.
• For services involving recurring payments (such as SEO or Pay-As-You-Go websites), the license to use the content or website is granted for as long as payments are maintained. Failure to continue payments may result in suspension of the license and access to the materials.

Third-Party Software (Aesthetica Connect)

• The salon software (Aesthetica Connect) provided by Aesthetica Marketing is white-labeled from Go High Level. While you are granted access to use this software as part of your subscription, all intellectual property rights related to the software remain with Go High Level.
• You are not permitted to modify, reverse-engineer, or create derivative works based on the software. Use of the software must be in accordance with Go High Level’s terms of service, which are integrated into these terms.

Third-Party Content

• In some instances, we may use third-party content or software as part of delivering our services (e.g., stock images, plugins, integrations). All third-party content is subject to the license terms of the respective owners, and Aesthetica Marketing does not hold the intellectual property rights to such materials.
• Any licenses granted for third-party content are non-exclusive and are subject to the specific terms imposed by the third-party providers.

Client Responsibilities

• By providing any content to Aesthetica Marketing for use in your projects (e.g., logos, images, written content), you confirm that you have the necessary rights to use and share this content. You agree that Aesthetica Marketing is not responsible for any claims related to the infringement of intellectual property rights if you provide unauthorized content.

Termination of License

• Aesthetica Marketing reserves the right to terminate the license to use any content or services we provide if payments are not made in full, or if the terms of service are violated. In such cases, all access to the materials may be revoked until outstanding issues are resolved.

6. Liability

Aesthetica Marketing strives to deliver high-quality services that help our clients succeed online. However, as with any business transaction, it is important to establish clear limitations of liability. The following outlines our liability in relation to the services we provide:

Limitation of Liability

• Aesthetica Marketing is not liable for any indirect, incidental, or consequential damages that may arise from the use of our services, including but not limited to, loss of profits, loss of business opportunities, loss of data, or reputational damage.
• In no event will Aesthetica Marketing be held liable for any amount that exceeds the total fees paid by the client for the specific service that gave rise to the claim. This limitation applies to all types of claims, whether based on contract, tort (including negligence), or any other legal theory.

Service Interruptions

• While we strive to ensure that our services (including websites, SEO, and software) are continuously available, Aesthetica Marketing is not responsible for any disruptions, downtime, or interruptions in service caused by factors outside of our control. This includes, but is not limited to, third-party server outages, internet service disruptions, or external attacks (such as hacking or malware).
• For salon software provided by Go High Level, Aesthetica Marketing disclaims responsibility for any software-related interruptions or technical issues. Go High Level maintains its own service terms, which govern the software’s uptime and maintenance policies.

Client-Provided Content

• Aesthetica Marketing is not liable for any legal issues, claims, or damages that arise from the use of client-provided materials. The client is responsible for ensuring that all content they provide, such as images, logos, and written material, complies with relevant intellectual property, advertising, and data protection laws.
• Any errors or omissions in the client-provided content that result in legal or regulatory consequences are the sole responsibility of the client. Aesthetica Marketing advises clients to carefully review any content they provide for use in campaigns, websites, or ads.

Third-Party Services

• Aesthetica Marketing may, from time to time, integrate or use third-party services or platforms (such as social media, Google Ads, or Go High Level software) to deliver our services. While we will manage these services to the best of our ability, we are not responsible for any issues, downtimes, or changes in functionality related to third-party platforms.
• Clients agree that Aesthetica Marketing cannot be held liable for any changes made by third-party providers, including changes to their terms of service, pricing, or functionality, that may impact the services we provide to you.

Force Majeure

• Aesthetica Marketing shall not be liable for any failure to perform our obligations under these terms if such failure results from events beyond our reasonable control. These events may include, but are not limited to, acts of God, war, government actions, strikes, technical failures, and other unforeseen circumstances.
• In the event of such a force majeure event, we will make every reasonable effort to continue providing services to the best of our ability.

Data Security and Privacy

• While Aesthetica Marketing takes reasonable precautions to protect the security and integrity of your data, we cannot guarantee complete protection against all possible risks. Any use of our services that involves the transfer or storage of data is done at your own risk.
• For services involving Aesthetica Connect (the salon software provided by Go High Level), data security is handled by Go High Level, which implements industry-standard encryption and security protocols. Aesthetica Marketing is not responsible for any data breaches or security incidents that occur within the Go High Level system, and users are subject to Go High Level’s terms and privacy policy for these services.

Client Responsibilities

• The client is responsible for maintaining the security of their own systems and devices, including the use of strong passwords and up-to-date security software. Aesthetica Marketing is not liable for any damages caused by client negligence, including the loss or theft of login credentials for any of our services or third-party platforms.

7. Privacy and Data Protection (GDPR)

At Aesthetica Marketing, we are committed to protecting the privacy and personal data of our clients and users in compliance with the UK GDPR and other applicable data protection laws. This section outlines how we handle your data and what rights you have regarding your personal information.

Data Collection

• As part of our onboarding process for new clients, we collect personal information such as your name, business details, contact information, and payment details. This information is collected to provide the services you have requested and manage our business relationship.
• The CRM system we use, Go High Level, is an integral part of our client management. Data collected during onboarding and service delivery is securely stored and managed within this system.

Data Usage

• We use your personal data to provide services such as SEO, digital marketing, websites, e-commerce solutions, and salon software (Aesthetica Connect). Your data may also be used to communicate with you about updates, invoices, and other relevant business matters.
• Payment data is processed through our secure payment systems, which include GoCardless and Xero, both of which integrate with Go High Level. These systems ensure that your financial information is securely handled.

Data Security

• We take security seriously and have implemented measures to protect your data, including SSL encryption for data transfers, secure storage systems, and regular data backups. The Go High Level platform follows industry standards for data security, including encryption and secure data storage.
• Payments for our services are processed via GoCardless and Xero, which also comply with strict security protocols to protect your payment information. For software subscriptions, Go High Level serves as our payment gateway, ensuring secure transactions.

Third-Party Services

• In order to provide a seamless service, we use several third-party tools that may process your data. These include:
  • Go High Level: Our CRM and software platform.
  • GoCardless and Xero: For secure payment processing.
  • Any other relevant services, such as Google Analytics, for tracking website performance.
• We ensure that any third-party service providers we work with comply with relevant data protection regulations and provide adequate security measures.

Your Rights

• Under UK GDPR, you have the following rights concerning your personal data:
  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: If any data we hold is inaccurate or incomplete, you have the right to request corrections.
  • Right to Erasure: You may request that we delete your personal data under certain circumstances.
  • Right to Restrict Processing: You can ask us to limit the use of your data.
  • Right to Data Portability: You can request a copy of your data in a structured, commonly used format.
  • Right to Object: You have the right to object to certain types of data processing.

Data Sharing

• We do not sell or share your personal data with any third parties for marketing purposes. However, data may be shared with third parties as necessary to provide the services you have requested, such as through Go High Level or payment processors.

Data Retention

• We retain your personal data for as long as necessary to fulfill the purposes for which it was collected and to comply with legal and regulatory requirements.

Data Transfers

• Some of the third-party services we use, such as Go High Level, are based outside of the UK. We ensure that any data transferred outside the UK complies with data protection laws, including GDPR, to ensure your information is protected.

Contact Us

• If you have any questions about how we handle your personal data or wish to exercise any of your rights under GDPR, you can contact us at:

Aesthetica Marketing

5 S Charlotte St

Edinburgh EH2 4AN

Phone: 07588 378031

Email: [email protected]

8. Third-Party Tools and Services

At Aesthetica Marketing, we utilize a variety of third-party tools and services to provide our clients with the best possible digital marketing solutions. These third-party platforms are essential for delivering specific functionalities, such as social media advertising, analytics, and our salon software. The following outlines how these third-party services are used and the terms that apply:

Third-Party Tools

• Social Media Platforms: For services such as Facebook and Instagram Ads, we use these platforms to run paid campaigns on behalf of our clients. By using our advertising services, you agree to comply with the terms of service of these platforms, including any restrictions on advertising for certain products or services.
• Google Services: We may use Google services, such as Google Ads, Analytics, and Search Console, as part of our SEO and advertising strategies. Clients are required to abide by Google’s terms of service and advertising policies when using these services through Aesthetica Marketing.
• E-Commerce Platforms: If we are working with your existing e-commerce platform or integrating third-party tools into your website, these integrations may require adherence to the third-party provider’s terms of service.

Salon Software (Aesthetica Connect powered by Go High Level)

• Go High Level: Our salon software, Aesthetica Connect, is powered by the Go High Level platform. By using this software, you agree to the terms and conditions set forth by Go High Level. This includes all aspects of the software’s functionality, such as its CRM system, appointment booking, messaging, and any third-party integrations that Go High Level supports.
  • Data Security: As a client using Aesthetica Connect, your data is managed securely within the Go High Level system, which follows industry-standard encryption and security practices. For further details on Go High Level’s security protocols, please refer to their data protection policy.
  • Subscription Payments: Payments for Aesthetica Connect are handled directly through Go High Level’s payment system. All billing and payment disputes related to this software will be handled through Go High Level’s platform in accordance with their policies.

Third-Party Liability

• While Aesthetica Marketing will manage and integrate third-party services on your behalf, we are not responsible for any failures, downtimes, or interruptions caused by these third-party platforms. We make every effort to select reliable tools and services, but any issues arising from third-party software, platforms, or changes to their terms of service are beyond our control.
• Third-Party Updates: From time to time, third-party platforms may update their services, introduce new features, or alter their terms of service. Aesthetica Marketing is not liable for any changes that affect the performance of the services we provide. We will inform you of any significant changes that impact your service, and work with you to find alternative solutions if necessary.

Client Responsibility for Third-Party Compliance

• By using our services, clients agree to comply with the terms and conditions of any third-party platforms or tools integrated into their digital marketing strategy. This includes following all applicable policies related to advertising content, data collection, and user interactions.
• Prohibited Uses: Certain industries and types of advertising may be restricted or prohibited by third-party platforms. Aesthetica Marketing will advise clients on these limitations; however, the client is ultimately responsible for ensuring their compliance with platform rules and regulations.

9. Cancellation and Termination

We understand that client needs can change, and we have established flexible cancellation and termination policies to ensure transparency and fairness. Below are the details for canceling ongoing services or terminating agreements.

Cancellation of Recurring Monthly Services (SEO, Pay-As-You-Go Websites)

• If you wish to cancel any recurring monthly services, such as SEO or Pay-As-You-Go Websites, Aesthetica Marketing requires a 1-month notice period in writing. This notice can be sent via email to [email protected].
• Once the notice is received, services will continue until the end of the notice period. After that, no further charges will be incurred, and all services will cease.

Cancellation of Salon Software (Aesthetica Connect)

• For the salon software, Aesthetica Connect, you can cancel your subscription at any time directly through the Go High Level platform. Upon cancellation, you will continue to have access to the software until the end of the current billing cycle.
• After the billing cycle ends, access to the software and any associated data will be suspended. If you wish to reinstate your account, this will require re-subscription to the service.

Termination Due to Non-Payment

• If payment is not made on time for any service (including SEO, websites, or salon software subscriptions), Aesthetica Marketing reserves the right to suspend or terminate the service.
• For recurring services, if payment is not received within 7 days of the due date, we will issue a formal notice of suspension. If the outstanding payment is not resolved within a further 14 days, services will be terminated, and all work will cease.
• For salon software, if the payment fails, your account will be automatically closed by the Go High Level system, and access to the software and data will be suspended immediately.

Termination by Aesthetica Marketing

• Aesthetica Marketing reserves the right to terminate any client agreement at our discretion, including but not limited to situations involving misuse of our services, non-payment, or failure to comply with our terms and conditions.
• In such cases, clients will be notified in writing, and any remaining fees for work completed up to the point of termination will be due immediately.

Effect of Cancellation or Termination

• Upon cancellation or termination of services, all outstanding fees must be paid in full.
• Access to any materials, websites, or software created as part of our services may be restricted or revoked, depending on the terms of the agreement and payment status.
• For services paid on a monthly basis, no refunds will be issued for the unused portion of the month.

10. Governing Law

These Terms and Conditions, and any agreement or contract arising from the use of Aesthetica Marketing’s services, are governed by and construed in accordance with the laws of Scotland.

Jurisdiction

• By using our website and services, you agree that any disputes arising in connection with these Terms, or with the services provided by Aesthetica Marketing, will be subject to the exclusive jurisdiction of the courts of Scotland.

Dispute Resolution

• In the event of a dispute, we encourage both parties to first attempt to resolve the issue amicably through mutual discussion. If this does not lead to a resolution, then legal proceedings may be pursued in the appropriate Scottish courts.
• For clients based outside of Scotland, this choice of governing law still applies, and any disputes will be resolved under Scottish law.

11. Changes to Terms

Aesthetica Marketing reserves the right to modify or update these Terms and Conditions at any time to reflect changes in our business practices, legal obligations, or the services we provide. When such changes are made, the following conditions apply:

Notification of Changes

• If any significant changes are made to these Terms and Conditions, we will notify you either via email (if you are a current client) or by posting a notice on our website.
• Clients are encouraged to regularly review these Terms to stay informed about any updates or modifications.

Acceptance of Changes

• Continued use of our services after any changes to these Terms constitutes your acceptance of the updated terms. If you do not agree to the new Terms, you must notify us in writing and discontinue using our services.

Applicability of Changes

• Any changes made to these Terms will only apply to future interactions and services. For ongoing projects or contracts, the Terms that were in place at the time the agreement was made will continue to govern unless both parties agree in writing to apply the updated Terms.

12. Contact Information

If you have any questions, concerns, or need further clarification regarding these Terms and Conditions or any of the services we provide, please feel free to contact us. We are here to help and ensure that you fully understand your rights and obligations as a client of Aesthetica Marketing.

You can reach us at:

Aesthetica Marketing

5 S Charlotte St

Edinburgh EH2 4AN

United Kingdom

Phone: 07588 378031

Email: [email protected]

Website: www.aestheticamarketing.com

We value your business and aim to provide clear communication and exceptional service at all times. If you need assistance with any aspect of your project or wish to discuss any aspect of these Terms, do not hesitate to get in touch with us.

Go High Level Data Security, Privacy, and Terms of Use

The salon software, Aesthetica Connect, is powered by the Go High Level platform. By using this software, you agree to Go High Level’s data security, privacy, and terms of service. Below is an overview of key aspects, but we encourage you to review Go High Level’s full policies for comprehensive information.

Data Security

• Go High Level implements industry-standard security protocols, including SSL encryption for all data transfers between users and the platform. This ensures that personal data, including client information and payment details, is securely transmitted.
• Regular data backups are performed to protect against data loss, ensuring the availability and integrity of your information.
• Go High Level complies with GDPR (General Data Protection Regulation), ensuring that personal data is processed in accordance with European and UK data protection laws. As a user of Aesthetica Connect, your data will be managed in compliance with these regulations.

Privacy Policy

• Go High Level’s Privacy Policy outlines how personal data is collected, stored, and used when using Aesthetica Connect. This includes information about how data may be shared with third-party services that are integrated with the platform.
• Users retain rights under applicable privacy laws, such as the right to access, correct, or delete personal data. For more details on how your data is handled, please refer to Go High Level’s privacy policy.

Third-Party Services

• Go High Level integrates with various third-party services (e.g., email marketing, payment processors). While these integrations enhance functionality, data shared with these third parties is also protected under Go High Level’s security and privacy measures. Any third-party services used within the platform are compliant with relevant data protection standards.

Terms of Use

• By using Aesthetica Connect, you agree to Go High Level’s Terms of Use, which govern all aspects of the software’s functionality. This includes disclaimers related to software performance, updates, and any limitations of liability.
• Go High Level reserves the right to modify the software’s features, functionality, or pricing. In the event of significant changes, users will be notified, and it is their responsibility to review Go High Level’s terms regularly.

Further Information

• For complete details regarding Go High Level’s data security, privacy policies, and terms of use, please refer to their official documentation at Go High Level’s website.